Insights Hub
Research, Perspectives & Success Stories
Practical guidance for business and technology leaders building data-driven advantage in the GCC.
Whitepaper
The $10B Opportunity: A CEO's Guide to Data Monetization in the GCC
A step-by-step framework from data value assessment to your first monetized product. (Gated.)
What you'll learn
- Market potential & readiness checklist
- Data value assessment approach
- Monetization models & pricing
- Governance & compliance by design
- Launch roadmap & KPIs
Latest Articles
Article
Beyond the Hype: 3 Pragmatic GenAI Use Cases in GCC Financial Services
Personalized wealth advisory, automated compliance reporting, and advanced fraud detection.
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Article
Why Your Digital Transformation Fails: It's Culture, Not Code
Change management, data literacy, and executive sponsorship as leading indicators of ROI.
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Article
From Cost Center to Profit Center: Retail Media Networks in the Middle East
How retailers commercialize shopper data—business model, tech stack, and quick wins.
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Success Stories
Real outcomes delivered with GCC leaders—each case follows a simple structure:
Client Context
Industry, scale, and strategic goal.
Challenge
What blocked growth or efficiency.
Solution
Our approach—architecture, governance, delivery.
Outcomes
KPIs moved: revenue, cost, time-to-market.
Next Steps
Scale plan and learnings.